World Cancer Day takes place on 4th February, for this reason and in line with the Prologis PARKlife™ philosophy, the Prologis Spain team has joined the commemoration of this day to raise awareness of what is, unfortunately, one of the diseases with the highest incidence rate worldwide.
At Prologis, we have launched a campaign to raise awareness among our users and customers on the importance of acquiring good habits for their health, as well as abandoning those that are harmful, such as smoking. Among these actions, we have organised an informative talk at our Prologis Park La Granada, in Barcelona, entitled ‘Extinguish your flame with tobacco’. In addition to being broadcast live in the different Prologis parks in Spain, the session will also be video recorded so that it can be watched later.
In addition, we have illuminated the façade of our Prologis Park San Fernando office in Madrid in purple colour to give visibility to this day and in support of the people who are fighting to overcome this disease. We also open the door to our customers and users to make a donation to the ‘PARKlife™ Against Cancer’ challenge, through this link, the proceeds of which the Spanish Association Against Cancer (AECC) will donate entirely to research.
"The wellbeing of our users and customers is the goal of the PARKlife™ philosophy, which encompasses events, services and actions, with the aim of building community. That is why it is important to promote healthy habits in all our parks through campaigns, such as our campaign for World Cancer Day", said Cristian Oller, Vice President and Country Manager of Prologis Spain.
For his part, Miguel Cogolludo, Real Estate & Customer Experience Manager of Prologis Spain, highlights that, "these actions launched by PARKlife™ are also a social appeal to raise awareness of the impact of this disease. In fact, the Cancer Observatory forecasts that more than 330,000 new cases of cancer will be diagnosed in Spain by 2030".